I've just learned that the film uses music to Fru earn on it, in the sense to sell a movie without advertising and with fans such as myself, who will make them free publicity by writing posts like the participation Frusciante while promoting the film
Here's a link about the case: http://www.roballin.com/?p=19
And here paste interpreter: Allin Rob
Marketing Communications Case Study:
A Samurai Workout Training Samurai
Fitness DVD Fitness DVD
June 2006 through June 2007 June 2006 to June 2007
THE PROBLEM: Laurence Berkley approached me in June 2006 to create a marketing-based approach to selling his fitness DVD. PROBLEM: Laurence Berkley approached me in June 2006 to create a marketing approach to sell their fitness DVD . Copies of the DVDs were for sale on Amazon.com, but the DVD had no online presence. DVD copies are for sale at Amazon.com, but the DVD has no presence on the Internet. Sales were not only dismal, they were nonexistent. Sales not only grim, they do not exist. Berkley was even HAVING trouble selling the DVD to friends and students, as they were unable to find it on Amazon after he told Them of its availability. Berkley was even a problem with DVD sales to friends and students, as they were unable to find it on Amazon after he told them of its availability.
Common solutions to this problem include online advertising, paid speaking engagements, or Creating an infomercial. Common solutions to this problem is online advertising, paid speaking engagements or create infomercial. Unfortunately, the production of the DVD had sapped Itself The Majority of Berkeley's budget. Unfortunately, the DVD production itself sapped most of the budget at Berkeley. All he could me offer you payment in the form of a percentage of gross sales. Everything you could offer me a payment in the form of interest on the gross sales. Awareness would have to be built in a no-cost fashion. Awareness would be built in at no cost.
THE SOLUTION: The first step was giving A Samurai Workout and distinctive home office From Which to Conduct its e-business. SOLUTION: The first step gave Samurai Workout distinctive home office from which to conduct e-business. Working with Monster Commerce, I set up an easy-to-use way for Laurence to process payments and ship his DVDs. Working with Monster Commerce, I set up an easy to use for Laurence to process payments and ship the DVD. Next, I recruited a web developer to create a quality web site for a fraction of the cost he would find at the average web design shop. Next, I hired a web developer to create high quality website at a fraction of the cost would be in the average workshop web design. I wrote all of the copy for the site and meticulously reviewed its user-friendliness. I wrote all copies of the site and carefully reviewed its user-friendliness.
With the online presence ESTABLISHED, it was time to build traffic without the benefit of an online advertising budget. With an established online presence, it's time to build online traffic without the aid budget advertising. Since the DVD had a straight-forward premise, it was marketable to young professionals who stock up on fitness videos. Since it was a simple local DVD, that the market for young professionals who obtain the fitness videos. Also, the DVD included original, not-available-anywhere-else music by John Frusciante of the Red Hot Chili Peppers, Which Opened Up a wide-ranging but intensely loyal group of fans. also are the original DVD, not-available anywhere else in the music John Frusciante of Red Hot Chili Peppers, which opened a wide-ranging but intensely loyal group of fans. We Identified two key audiences: active professionals ages from 1930 to 1945, And fans of the Red Hot Chili Peppers fans of the Red Hot Chili Peppers. identified two main audiences: active persons aged from 1930 to 1945, and fans of the Red Hot Chili Peppers fans of Red Hot Chili Peppers . I cut trailers and sample workouts from the video and posted on YouTube Them, Frusciante Gaining interest from fans. I cut trailers and sample workouts with video and posted it on YouTube, gaining the interest of fans of Frusciante . And a MySpace page ESTABLISHED and daily thoughts turned from Laurence into a blog. I enlisted Laurence in a number of MySpace and Facebook groups and forums. myspace page I set up and turned away from everyday thoughts Laurence blog. Laurence and enlisted in the many MySpace and Facebook groups and forums . The Samurai was firmly URL Entrenched in every photo, video, or comment from Laurence. URL Samurai was firmly rooted in every photo, video, or comment Laurence. I wrote to the moderators of online fitness groups and Offered Them Free copies of the DVD. I wrote to moderators online fitness groups and offered them free copies of the DVD. I secured television and newspaper Appearances feature articles about Laurence and made sure the web site was Mentioned prominently. I secured television appearances and newspaper articles about the features of Laurence and make sure page website referred to in a conspicuous place.
RESULT: Six months after its receipt of the completed DVD in June 2006, Laurence Berkley sold a total of 10 DVDs. After solidifying an e-business presence and developing a marketing strategy based on media relations and utilizing social networking sites as a marketing tool, Laurence sold DVDs More Than 300 Within a year. After solidification the presence of e-business and develop marketing strategies based on media relations and the use of social networking as a marketing tool, Laurence has sold more than 300 DVDs per year . After initially Fearing he had suffered a total loss in time and money Producing the DVD, Laurence and his business partners saw a return on Their Investment. After initial fears he suffered a total loss of money and time DVD production, Laurence and his business partners saw a return on investment.
0 comments:
Post a Comment